Please read this Privacy Policy carefully.

This Privacy Policy describes how the website mld.it, owned by Max Uno srl (the “Site”, “we”, “us”, or “our”), collects, uses, and discloses your personal information when you visit the Site, use our services, make a purchase on mld.it (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or any other individual whose information we have collected under this Privacy Policy.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons.
We will publish the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.

Data Controller

The Data Controller is Max Uno srl, Via Campobello 1G, 00070 Pomezia (Rome), Italy.
The Data Protection Officer / Data Manager is Dr. Edoardo Lanfranconi — edoardo@mld.it — who may be contacted for the exercise of GDPR data rights.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from several sources, as outlined below. The type of information we collect depends on how you interact with us.

In addition to the specific uses described below, we may use your information to:

• communicate with you,

• provide and improve the Services,

• comply with legal obligations,

• enforce applicable terms of service, and

• protect the Services, our rights, and the rights of others.

Personal Information We Collect

The types of personal data we collect depend on your interactions with the Site.

“Personal Information” refers to information that identifies, relates to, describes, or can be linked to you.

Information you provide directly

Personal information you submit directly through the Services may include:

• Contact details: name, address, phone number, email.

• Order details: name, billing address, shipping address, payment confirmation, email, phone number.

• Account information: username, password, security questions, and other account security data.

• Customer support information: messages and content you choose to share with us.

Some features require specific information; refusal to provide it may limit access to certain functionalities.

Information collected automatically

We may collect certain information automatically through cookies, pixels, and similar technologies (“Cookies”), including:

• device information

• browser information

• network connection data

• IP address

• interaction data regarding the Site

• usage activity and analytics

These are referred to as “Usage Data”.

Information obtained from third parties

We may receive personal information about you from third parties, such as:

• Service providers supporting our Site (e.g., Shopify).

• Payment processors collecting payment information (e.g., credit/debit card details, billing address).

• Advertising and analytics partners that use tracking technologies (pixels, SDKs, cookies, etc.).

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

See also Third-Party Websites and Links below.

How We Use Your Personal Information

Providing products and services

We use your personal information to provide the Services and fulfil our contract with you, including:

• processing payments

• fulfilling orders and returns

• maintaining and managing accounts

• sending notifications about orders or account changes

• shipping and logistics

• customer support

Marketing and Advertising

If you have explicitly consented, we may use your information to:

• send marketing emails, SMS, or printed materials

• show you targeted advertising on our Site or other websites

• personalise your shopping experience

For EU residents, the lawful basis is legitimate interest under Article 6(1)(f) GDPR.

Security and Fraud Prevention

We may use your information to detect, investigate, and prevent fraudulent or illegal activity.
If you register an account, you are responsible for keeping your credentials secure.

For EU residents, the legal basis is legitimate interest under Article 6(1)(f) GDPR.

Communication and Service Improvement

We use personal information to provide customer service and improve our Services.

Cookies

We use cookies to operate and improve the Site, remember preferences, perform analytics, and personalise content.

For Shopify-specific cookies:
https://www.shopify.com/legal/cookies

Most browsers accept cookies by default, but you may disable them.
Blocking cookies may affect site functionality.

How We Share Your Personal Information

We may disclose your information in the following circumstances:

• Vendors and service providers (IT management, payment processing, shipping, analytics).

• Business and marketing partners to promote only the mld.it website.

• With your consent, including social media integrations or shipping carriers.

• Affiliates and corporate group entities.

• In business transactions, such as mergers or acquisitions.

• To comply with legal obligations, including subpoenas or judicial orders.

We do not sell or share your personal information without your consent.

User-Generated Content

If you post product reviews or content in public areas of the Services, such content will be visible to others.
We are not responsible for third parties’ use of information you choose to share publicly.

Third-Party Websites and Links

Our Site may contain links to external websites or platforms.
We are not responsible for their privacy or security practices.
You should review their respective privacy policies.

Children’s Data

The Services are not intended for children.
We do not knowingly collect data from children.
If you are a guardian and believe a child has provided personal information, contact us to request deletion.

Security and Data Retention

No security measure is perfect or impenetrable.
We recommend avoiding non-secure channels for transmitting sensitive information.

We retain personal information as long as necessary to:

• maintain your account

• provide the Services

• comply with legal obligations

• resolve disputes

• enforce agreements

After that, data will be deleted according to the law.

Your Rights

Depending on your country of residence, you may have some or all of the following rights:

• Right of access

• Right of deletion

• Right of rectification

• Right of portability

• Right to opt-out of sale or targeted advertising

• Right to restrict processing

• Right to withdraw consent

• Right to appeal a denied request

You can exercise your rights through the Site’s designated contact channels or by contacting us directly.

We may require identity verification before processing your request.

You will not be discriminated against for exercising your rights.

Complaints

If you have concerns about how we process your data, contact us using the details below.
If you are not satisfied with our response, you may contact your local Data Protection Authority (for EU countries, a full list is available online).

International Users

Your data may be transferred, stored, or processed outside your country of residence.
For transfers outside the EU, we rely on recognised mechanisms such as the European Commission’s Standard Contractual Clauses unless the destination country is deemed adequate.

Contact

For questions about this Privacy Policy or to exercise your rights:

📧 shop@mld.it
🏢 Max Uno srl, Via Campobello 1, Area Produttiva, 00071, Rome, Italy

Unless otherwise stated, we are the Data Controller for all personal information processed as described above.