Enriched with keratin and rich vitamins. Gives dull, damaged hair the vitality and elasticity your hair needs and helps strengthen it, giving your hair the nutrients it needs. Keratin Shampoo is a color-safe shampoo that gently cleanses while minimizing frizz and wrinkles for healthy-looking hair, gives dull, damaged hair the vitality and elasticity your hair needs and helps strengthen it, giving your hair the nutrients it needs. Keratin Shampoo is a color-safe shampoo that gently cleanses while minimizing frizz and wrinkles for healthy-looking, smooth and shiny hair. For all hair types. Fights frizz and smoothes colored hair. Gently cleanses without stripping or causing dryness. Formulated to protect the longevity of smoothing treatments Keratin Complex provitamins for optimal softness, healthy and shiny hair.